Daniel Buca

If you ever designed / developed an online store I’m sure that you put asked yourself this question at least 2-3 times.
Nowadays there are so many opinions about the first that you do not know for sure which is the best solution so I thought to ask this question here.

Home page of an online store

Option 1: we show the products we want to promote to the clients or new products that bring us the best proffits or products not sold or even products that belong to Supplier X (we just made a deal with that supplier).
This option starts with the idea that we push to the home page products that have a particular value to us.

Option 2: we put the most attractive products, products most viewed or most ordered.
This version is based on the idea of best sellers, we promote what we sell better / what people are viewing.

Option 3: we analyze which categories / products the user visited before or which products the client ordered in a prior visit to our shop and we make a selection of products based on these criteria.
In this option we take into account the interests of the user.

But the question remains: what do we put on the first page of an online store?

Wich solution is correct?

Unfortunately, none of the three options is correct, as neither of the three options is wrong. Options 1 and 2 are based on a classic sales model wish, in some cases, can give good results and option 3 goes on a behavioral shopping model that can work for a while.

I, personally, would go on a mix between those three plus a flavor of seasonality. How about you?

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Since yesterday RunClassifieds.com has a new owner.
The has has grown constantly in the month that passed since launch and that confirms me, once again, that white hat seo work very good and there’s no need for spam or other illegal stuff to launch a new site.

Let’s wish the new owner good luck and many visitors!

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I’ve been working hard on RunClassifieds.com in the last days and I had no time to update my blog but I have some news for you.

Now you can view the classifieds ads published on RunClassifieds.com in a new style, browse by images .
You can view the new functionality here.

I have something else too that might interest you.
I wrote on the RunClassifieds.com Blog an article about how people browse classifieds websites and about how you can make a classified ad that can help you promote efficiently and free your business.
Here it is: How to write a free classified ad that really works for your business

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RunClassifieds.com has just been reviewed by KillerStartups.com . You can find the review here.

To give just a small quote from the article: “individuals couldn’t really ask for a lot more”.

The review from KillerStartups.com makes me believe that I made a good job with the website and that I’m on the right track.

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Your business, be it online or offline, may have many needs but one of the most important needs is promotion.
You need to let the people hear about your business, know what you do and why you are better than others.

There are many ways for promoting your business online and one of them is through classifieds.

You can post classifieds very easy and mostly free to many websites.
The are general classifieds websites, there are niche or local classifieds. There are also niche forums that have a classifieds section where you can post your ads.

Step 1: Writing the classified ad
Your classified ad should be simple to read and understand and short enough not to be boring and long enough to offer readers the needed information about you.
You should not focus on general information about your business, you should better focus on products or services you offer, even if you need to write more than 1 ad.

Offer good contact information and identify yourself.

Also, do not forget to add images and video, if the website allows, if not at least post links to images or video.

Step 2: Where to post it
This depends very much on what is your business about.
You should make a list of websites that you update at least every 3 months.
The list should have:

• general classifieds websites (world wide and regional / local)
• niche classifieds websites (world wide and regional / local)
• forums that have classifieds sections

Search Google, ask your friends, ask on Twitter and build your list. Then post your classifieds on those websites, it doesn’t matter if the website is big or small, what matters is that some of those visitors can become your clients.

Step 3: Measuring results
Always include a link in your classifieds.
The link should go directly to your website, on a page related to what you wrote in the classified (ensure, in this way, the relevancy of the link).

You can use, then, Google Analytics to track referrals for your website, you can even group the websites from the list and, in this way, see the results of the whole classifieds campaign.

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Promoting your business through classifieds can only bring you good results, either big or small, but can never harm your business.

If you start promoting your business through classifieds don’t forget about www.RunClassifieds.com where you can post your classified real fast (no account needed, just confirm your email), easy and free. You can even define a nice and unlimited images gallery for your ad.

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