The concept is not new but Plurchase does a good job integrating its tool in the shops with zero cost of implementation for the shop owner.
Right now, Plurchase only supports Zappos, Amazon and Craigslist but they say that more shops will be integrated soon.

How does Plurchase work?

They’re using a custom proxy server that gets all the requests from the shop, including javascript and flash requests, proxyfi the requests and then send them back to the browser after they insert their own code (a custom sidebar).
You can interact with your friends using the Plurchase sidebar or by using integration with FaceBook (links of products that you share on the sidebar are posted to your facebook account too).

What do I think they’re doing wrong

The biggest advantage of this solution is that there is no effort required from the shop owner to integrate something on their platform but I have the feeling they could’ve gone that extra mile to have an excellent product.

That extra mile would be the unification of online and offline shopping experience with the use of mobile web.

Why restrict the user to online shops and not let him to share with his friends his offline shopping experiences?

How could they do that? By building an application for mobile devices that lets users post products they see offline, ask for opinions from their friends and receive feedback.

Also, as I see right now, the only way to interact with your friends is by inviting them to your shopping session. I would like to define for me a list of Plurchase friends or even use my friends list from FaceBook and see who’s online while I do shopping.

Anyway, Plurchase looks like an interesting project that we should keep an eye on.

Related Posts

• What we put on the first page of an online store?
• Value of experiments in online commerce

If You Liked It Then Bookmark It

Hide Sites

I started writing on this blog because I have the feeling that there is a lot of information and advices that I could share with you and it would be a waste to keep it only for the Romanian market.

I’ve been writing until now about various subjects, covering from concept development for online projects to managing an existing project.

Here I will write about the four stages of an online project: concept development, planning, implementation and management.

I hope you’ll enjoy the articles you’ll find here and I promise I’ll always keep a high quality standard with what I write.

Random Posts

• RunClassifieds.com has a new owner
• News from RunClassifieds.com
• How to promote your business through classifieds
• RunClassifieds.com is live
• Database sharding – when and how we implement

If You Liked It Then Bookmark It

Hide Sites